The problem
A shopper walks in looking for one store, cannot find it, and leaves through the same door. A family spends ten minutes circling the food court. A first-time visitor gives up on the static directory, which is a wall of names arranged by floor.
Malls are designed to move people through space, and most of them have dead zones, awkward level changes, and no picture of where foot traffic drops. A lost shopper is a shopper who is not buying.
The journey here
Arrive, find the store, browse, eat, exit. The waiting phase in a mall is dwell time, which is the number the operator actually cares about. Guidance that shortens the search for a destination gives that time back to the visit.
What the pilot does
We build live guidance inside one area of your mall: a single floor, a cluster of anchor stores, or the zone with the most traffic. Shoppers scan a code or open a link and get directions to any store, restroom, or entrance on their own phone. It runs in a browser and asks for nothing to be installed.
The pilot runs four weeks. You see which routes shoppers take, which areas get skipped, and whether guidance changes behaviour.
Scope
One focused area. A floor, an anchor cluster, or the busiest zone. We choose it together, based on where the loss is worst.
The prototype runs for the duration of the pilot. Keeping or expanding it beyond that is a paid engagement, priced before the pilot ends.
What you get
- A working guidance interface in one area, reached by code or link
- Foot flow data: routes taken, areas skipped, where people wander
- Tenant feedback on whether shoppers arrive less confused
- A published case study with your organisation named
- A clear answer on whether a full deployment is worth the money
What we need from you
- Floor plans or CAD files for the pilot area
- One point of contact from mall management
- Permission to publish a case study
How it works
Week 1: Map. We build the digital map from your floor plans and configure routing for the pilot area.
Week 2: Deploy. Codes go up at entrances, near anchor stores, and at the points where the static directories currently stand.
Week 3: Guide. We add the journey view for the visit, with dwell times and the route between the stops a shopper cares about.
Week 4: Report. Case study, data, and a decision on a wider deployment.
Where this stands
In design. The map, the routing, the codes, and the movement data run today in hospital and station deployments. A mall pilot reuses all of it, and what changes is the data pipeline for a new venue rather than the product.